Our personalized consumer outreach reflects the neighborhoods and families in which our members live, their age, education, language, and ethnicity, as well as their specific health conditions.

We match each person with the right channel, depending on his or her risk level, severity of condition, and likely receptivity to coaching. Why do all this? People engage when they see themselves reflected – and respected – in communications.

In total, it’s the most effective use of your consumer outreach budget available – and it’s a key driver of superior results.

Outreach Materials and Channels

• Outbound calls from specially trained coaches: registered nurses, dieticians, and respiratory therapists

• Interactive voice (IVR) calls that outperform direct mail alone by 6x, as demonstrated in a randomized controlled trial

• Direct mail tailored for each individual to maximize response rate 

• Emails that drive a three-fold increase in online engagement

• SMS programs for engagement on the go

• On-site coaching for wellness in the workplace

Awards
Health Dialog has won several awards for its Outreach Communications. The following pieces illustrate how we have succeeded in making materials clear language appropriate and customizable to clients and members.

• Weight Loss Toolkit: A 10 section guide full of tips and information to help members work with Health Coaches to reach their weight loss goals.
  Institute for Healthcare Advancement,
  Health Literacy Award for Published Materials 2009
• Living Tobacco Free Toolkit: A guide designed to help members work with Health Coaches to live life tobacco free.
  Gold Lamplighter Award,
  New England Society of Healthcare Communications 2010
• Biometric Screening Fliers: By the numbers: A series of informative fliers on what members should know about blood pressure, blood sugar, body mass index, and cholesterol.
  Silver Lamplighter Award,
  New England Society of Healthcare Communications 2010
• New Variable Chronic Condition Mailer: A personalized letter to members describing our health coaching services available to them as well as specific health topics or concerns they may want to discuss with a coach.
  ClearMark Award Finalist,
  Center for Plain Language 2010

Communications Specialists
All of our Outreach Communications staff:

• Are trained in clear language writing principles
• Attend the nationally recognized Health Literacy Institute
• Use Health Literacy Advisor^™ software to ensure that materials are written at the 6th grade level or lower
• Adhere to our Health Literacy Style Guide checklist when developing new clear communications.