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Management team

Web Golinkin, Chief Executive Officer

Web_GolinkinWeb Golinkin is the Chief Executive Officer of Health Dialog and RediClinic, both subsidiaries of Rite Aid Corporation. Web has served as CEO of RediClinic since 2001 and joined Health Dialog in 2014. During the past 25 years, Web has served as chairman, vice chairman, president and/or chief executive officer of five companies, including three in the health care field. In 1988, he co-founded and served as president and chief executive officer of American Medical Communications, Inc., which became one of the nation’s largest producers and distributors of health-related television and video programming before it was acquired by Medsite. In 1993, he co-founded and served as chairman and chief executive officer of America’s Health Network, Inc., which became the nation’s largest health-related cable television network, with one of the most popular health-related websites, before it was acquired by Fox Entertainment Group, a division of NEWS Corporation.

Web has spoken at many healthcare industry conferences, has been published in The Wall Street Journal, and was featured in Forbes magazine. He earned a B.A. from Harvard University, is a member of World Presidents’ Organization, is president of the Convenient Care Association, and serves on multiple for-profit and not-for profit boards.


Karen Staniforth, Chief Operating Officer

Karen_StaniforthKaren Staniforth is the Chief Operating Officer of Health Dialog responsible for executing the strategic vision and overseeing day-to-day operations of the company. Prior to Health Dialog, Karen served as Group Vice President, Pharmacy Initiatives and Clinical Services, at Health Dialog’s parent company Rite Aid Corporation. Karen was responsible for the development, implementation and management of new pharmacy initiatives and clinical programs including immunizations, medication therapy management and medication adherence for Rite Aid. Karen started her career in pharmacy in 1982 as a pharmacist in Johannesburg, South Africa. In 1991, she joined Sandoz (now Novartis Pharmaceuticals), overseeing all retail sales operations for the company in Cape Town, South Africa.

Karen joined Rite Aid in 1998 as a graduate pharmacy intern after moving to the United States. She continued to take on roles of increasing leadership, becoming a pharmacy manager in 1999. In 2001, she was promoted to pharmacy district manager and served in the position until being named Regional Pharmacy Vice President in 2006; VP of Pharmacy Operations in 2009; and Divisional Pharmacy VP, Mid-Atlantic Division in 2011.


Peter Goldbach, MD, Chief Medical Officer

Dr. Peter Goldbach brings more than 30 years of experience to Health Dialog’s management team, including 15 years of experience in medical administration and 17 years maintaining a primary care and pulmonary disease practice. Prior to joining Health Dialog, Dr. Goldbach served as President and Chief Executive Officer of Med-Vantage Inc., a healthcare informatics and engagement company. Before that, Dr. Goldbach was Medical Director for Blue Cross Blue Shield of Massachusetts, where he provided medical direction for the company's "Pay for Performance" and eHealth programs. In other previous roles, Dr. Goldbach has held CEO, trustee, and medical staff president positions with two Boston-area community hospitals. 

Dr. Goldbach received an undergraduate and master's degree from UCLA and his medical degree from SUNY Downstate Medical Center College of Medicine. He completed his Internal Medicine internship and residency at George Washington University Hospital, and his Pulmonary Disease fellowship at Cedars-Sinai Medical Center / UCLA School of Medicine.


Gregg Spiro, Chief Financial Officer

Gregg Spiro brings 20 years of experience in both finance and business to Health Dialog as its Chief Financial Officer. Before this role, Gregg served as Vice President of Operational Finance. His previous duties included partnering with business unit leaders to understand financial implications of decisions, pricing, and working on Corporate Development activities.

In addition to holding a number of finance and management positions in a variety of industries including business services, education, and distribution, Gregg spent 7 years in the private equity industry where he worked on both corporate finance and restructuring activities. Prior to joining Health Dialog, Gregg was Managing Director at Aequitas Capital Management and Causeway Partners and an associate at Triumph Capital.

Gregg received a Bachelor of Arts degree from the University of Vermont in Economics where he graduated Summa cum Laude and Phi Beta Kappa.


David Barlow, Senior Vice President, Operations

David Barlow joined Health Dialog in September 2008 bringing with him 30 years of international executive experience in customer service, account management, and operations. His prior role was Senior Vice President of Account Services for Iron Mountain where he created and implemented a culture changing service delivery model focused entirely on client delight. At Eastman Kodak David was responsible for worldwide service systems, field service teams and high volume contact centers. He also has a background in information technologies including 3 years as CIO of Concentrix in Rochester, New York.

David earned a Bachelor’s of Science in Business Administration and Information Systems at Clarion University in Pennsylvania.


David Morris, Senior Vice President, Sales & Services

David Morris joined Health Dialog in 2013 with over 25 years of accomplished professional work experience, encompassing sales, business development and client services for healthcare-focused technology and services companies.

David brings business relationships and extensive knowledge of the healthcare industry, having been most recently Vice President for SAP America's Healthcare business working with leading payers & providers and a national account team. Prior to SAP, David was responsible for establishing and managing IMS Health's top tier payer customer base as their Vice President of Business Development.


Laurie Fiola, Vice President, Human Resources

Laurie Fiola brings more than 20 years of experience within the field of human resources, principally with Fortune 500 organizations.  Laurie joined Health Dialog in 2010 as the Director, Human Resources and was appointed as Vice President, Human Resources in June 2012. 

Prior to Health Dialog, Laurie worked within a broad spectrum of industries including Pepsi-Cola, McGraw-Hill, Harris Corporation, GE-Harris Aviation Systems, and Houghton-Mifflin Harcourt. Laurie graduated Phi Beta Kappa from St. Catherine University with a BA in English and continued with graduate work at the Baruch College/Cornell University program in Industrial and Labor Relations. 


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