3 Tips to Keep Your Members on Track with Their Healthy New Year’s Resolutions
Making a commitment to living a healthier lifestyle is one of the most common New Year’s resolutions. After weeks of holiday parties and countless cookies, people are itching to get into a healthier routine through better eating and exercise.
Unfortunately, as January comes to a close, most resolutions fall to the wayside and people slip back into bad habits. According to The Wall Street Journal, most of these resolutions fail because people set goals that are too high or impossible to achieve.
So, how do you ensure members maintain their health and wellness goals all year round? We’ve outlined three key strategies to help your members keep up their healthy lifestyle habits:
Tip 1: Set Achievable Goals and Track Milestones
While it’s common for people to “set the bar high,” without the proper plan of action, people often fall behind on health and wellness goals. It’s important to encourage members to set specific, measurable short-and long-term goals that meet larger health objectives and set a plan in place to accomplish these goals. For example, if you’re hoping to lose weight over the course of a year, determine what your goal weight is for December and track progress towards that goal monthly. Having this action plan laid out will allow them to choose the right engagement tools and help healthcare professionals provide them with personalized, actionable content.
Achieving positive lifestyle goals requires consistent behavior change. But, as we all know, change is hard. It starts with encouraging an intrinsic desire to improve overall health and well-being, and turn that desire into action. Regardless of the objective, members must see or feel progress for changes to become long-lasting. Help members set up these benchmarks and target achievement dates to help keep them on track throughout the year and eliminate the chance of failure.
Tip 2: Provide Incentives for Key Accomplishments
Giving members small incentives for reaching various milestones can have a huge impact on member engagement. Gamification and rewards programs that motivate members to participate in healthy activities like exercise or meditation can go a long way. People like getting things for free; and they get even more excited when the benefits to staying engaged go beyond personal satisfaction.
Tip 3: Keep the Momentum Going
Accomplishing goals is extremely rewarding, but it’s important not to lose steam when a benchmark has been achieved. Help members channel this sense of empowerment into a new goal that can build on the previous one. Was the initial goal to exercise more and lose weight? How about aiming to run a 5K?
Achieving health goals isn’t a “one and done” thing. It’s easy to relapse into old habits when motivation is low or stress is high. Keep members engaged with regular touchpoints via email or incentives for staying on track with longer term goals. Reward small milestones. Reinforce that slip ups happen and forming long-lasting lifestyle habits takes time.
As we look forward to 2018, make sure your members have the tools they need to stay engaged and empowered all year long. Creating an environment that encourages positive behavior change will lead to a healthier overall population now and for years to come.
Learn how Health Dialog can help your members maintain healthy habits with customizable wellness programs.