Don’t Let Hypertension be Your Population’s Silent Killer
In late 2017, the American College of Cardiology (ACC) and the American Heart Association (AHA) released guidelines that redefined the readings for high blood pressure, eliminating the condition known as pre-hypertension. According to the new criteria, approximately half of the adults in the United States have hypertension.
At Health Dialog, we talk a lot about “the silent middle.” This is the population that’s not sick or costing your organization money now. However this group of people have underlying health conditions, such as hypertension, that if left unmanaged, will drive up healthcare costs significantly in the next two to five years. This “silent middle” is hard for organizations to identify because they aren’t currently accruing significant healthcare costs. It’s important to note, however, that this group of individuals makes up 70 percent of an insured population and will drive 53 percent of future medical spend (according to a Health Dialog study).
Hypertension is often one of those conditions that people don’t know they have until it mounts into something much worse like heart disease or a stroke. Most people with hypertension have not been diagnosed and don’t receive the care they need to address the issue with lifestyle changes and/or medication.
Because the majority of people with hypertension aren’t seeing doctors regularly, it’s important to reach them with tailored content to bring awareness to the issue and encourage action. Here are a few tips for ensuring you’re reaching at-risk members before it’s too late:
- Leverage powerful analytics on claims, demographic and HRA data to pinpoint those most at risk of developing hypertension and identify actionable health management opportunities.
- Design programs that meet them where they are with information that resonates, whether it be via phone, email or generational education materials. Regardless of the channel, people need information that uniquely motivates and empowers them to take control of their health.
- Make action convenient through programs that not only drive awareness of the condition but direct them to convenient screening options. Make it easy for people to get the proper testing and treatment to stop disease progression.
Fortunately, hypertension is both preventable and treatable. With increased awareness through personalized engagement and early intervention made easy, organizations today canavoid unnecessary medical expenses and help win the fight against chronic disease.