How Personalization Drives Effective Patient Engagement and Delivers Enriched Experiences
In today’s world, everyone is constantly on the go. Rushing from one place to another—picking up the kids from school and then returning home to burn the midnight oil finishing up that big project. Given this constant state of chaos, it’s no wonder that it’s nearly impossible to capture people’s attention for more than a few minutes, even when it comes to something as important as their health. However, despite these challenges, it is possible to get patients to engage—if you’re using the right tools.
And how do we do this? By presenting patients with engaging, concise content that is relevant tothem. In today’s healthcare environment, it’s not enough to put out content that is informational and easy to understand. True—these two attributes are crucial to educating patients and allowing them to make informed healthcare choices, but there is more to it.
Nowadays, people—particularly millennials—are becoming more and more accustomed to a personalized approach to well…everything. In an article in USA Today, Kathy Hempstead, director of insurance coverage for the Robert Woods Johnson Foundation puts it bluntly: “As more millennials interact with the healthcare system, the industry will find itself facing a more sophisticated and demanding group that won’t stand for its inefficiencies with the same begrudging acceptance of previous generations.” Millennials are demanding more personalization and greater use of technology when it comes to their healthcare. In fact, according to a Harris Poll survey conducted in 2014, 44% of millennials want individualized recommendations to better their health. People are constantly logging into social media sites and finding a newsfeed customized for them—information about their friends, their family, their favorite restaurants and go-to spots. Why shouldn’t their healthcare experience be personalized in the same way?
In response to this question, Health Dialog has come up with an exciting new strategy to improve patient engagement and deliver a truly personalized approach to care: the Interact™ Personal Health Portal. Patients are served up engaging, informational content that is highly customized to exactly where they are in their health journey. We get to know the unique characteristics of each person through our Care Pathways analytic, which guides timely clinical interventions depending on the person’s disease stage and state, and a brief health assessment that captures personal preferences, behavior patterns, past success, and readiness to change. Whether a person has recently been diagnosed with diabetes or is just looking for ways they might be able to improve their nutrition, all they have to do is log in and they have access to a customized dashboard just for them. Trying to quit smoking? We’re here to help. Looking for recipes that are beneficial for people with cardiovascular disease? We’ll serve them up to you. And of course, users will have direct access to our dedicatedhealth coaches to get the support they need any time of day. All of this—right at the user’s fingertips.
A personalized approach to health management engages patients in their care and empowers them to take meaningful steps toward improving their health. For Joe, this meant increasing his exercise and getting the support he needed to quit smoking. Watch this video to learn more about Joe’s journey using the features of Interact™:
Personal motivation is at the heart of lasting behavior change. Customized content, tools, and resources engage patients more successfully and connect them to the programming and health support they need most. At Health Dialog, we recognize the increasing expectations of health consumers, as well as the clear need for more individualized, convenient care that uses the most recent technology to connect with patients on a higher level. In this ever-changing healthcare landscape, innovation will be key to increasing patient engagement and promoting wellness.